Rhetoric - the Art of Persuasion - in Theory and Practice
Lena Andersson,
Stockholm School of Economics
Do you write an article to decide who should go out with the garbage at home? Do you teach only by writing memos? Do you present yourself at a conference only with the written text? No, of course you talk!
This seminar we will talk about how to give talks. We will use knowledge both from the classic art of persuasion; rhetoric, as well as knowledge from modern presentation techniques and media-training.
This is the purpose of this work-shop
Introduce concepts from rhetoric, which can be used both as theory and practice, that is; both in analyzing and presenting messages.
Tools from modern presentation techniques and media-training, useful in teaching and at conference presentation. For example how to deal with nervousness and technical aids.
An opportunity to try out these new tools in a playful way (no force involved!).
Lena Andersson has been spent the last ten years studying, researching and teaching rhetoric. She has studied rhetoric at Uppsala University, Örebro University, College of Alameda, USA and University of Iowa, USA. She has also taken lessons in improvisation theatre and voice lessons. Currently she is writing her PhD at Stockholm School of Economics in rhetoric and leadership. At SSE she is also teaching rhetoric at the Masters programme, as well as at the Executive Education. She has also been teaching at the rhetoric consultant programme at College of Södertörn, and at Uppsala University.
